This article offers guidance on helping clients take advantage selling personal goodwill as a tax strategy. Asset purchases occur between a seller and buyer of a company's assets, including facilities, vehicles, equipment, stock, and inventory.All liabilities and obligations arising out of operation of the Business or the use or ownership of the Acquired Assets from and after the Effective Time. Asset purchase agreements outline the term of the purchase, and include terms like the purchase price, closing terms, warranties and more.