Each sale has different pros and cons. A shareholder's sale of personal goodwill creates significant income tax benefits for the shareholder of the target corporation.In an asset sale, the new owner purchases the business's physical assets. The seller retains all rights to the legal entity. A business usually has many assets. Business debt will disappear when the business is sold. A sale is a transaction between two or more parties that involves the exchange of tangible or intangible goods, services, or other assets for money. In this article, we discuss what asset sales are, how they work and how to calculate a loss or gain because of an asset sale. So what does it mean to do an asset purchase when buying a business? Is it better than a stock purchase?