Learn the tax implications for each type of sale. An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation.While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications. With an asset sale, the buyer is buying the assets of the business. These assets will be identified in the purchase and sale agreement. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities. Unlike a stock sale where you become responsible for all the liabilities, with an asset sale, any liabilities remain with the seller. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. In stock sales, the buyer purchases the owner's shares of the corporation. Unlike asset sales, stock sales do not require conveyances of each individual asset.