Each sale has different pros and cons. This article offers guidance on helping clients take advantage selling personal goodwill as a tax strategy.A business usually has many assets. How much is the Cost of Goods Sold in the period? In this article, we discuss what asset sales are, how they work and how to calculate a loss or gain because of an asset sale. A sale is a transaction between two or more parties that involves the exchange of tangible or intangible goods, services, or other assets for money. In an asset sale, the new owner purchases the business's physical assets. The seller retains all rights to the legal entity.