In a stock sale, the buyer acquires equity from the target company's shareholders. Unlike asset sales, stock sales do not require conveyances of each individual asset.One of our more popular blog posts focused on asset deal vs. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. Asset sales are types of business transaction where buyers purchase assets from a business, and the sellers retain legal ownership of the company. An asset sale otherwise known as an asset deal or asset purchase is a special type of business sale that only deals with assets and liabilities. An asset sale is when a company sells assets, such as equipment, customer lists, goodwill, and licenses. In this type of sale, there is no change in ownership. Learn the tax implications for each type of sale. First, a stock sale results in capital gain to the shareholders because their stock is a capital asset.