An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. An "asset sale" refers to the acquisition of individual assets and liabilities.Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. Learn the tax implications for each type of sale. Stock sales tend to attract taxes too. An asset sale may allow you to benefit from tax advantages, such as offsetting gains with capital losses, potentially reducing your overall tax liability. A seller may pay higher income taxes in an asset sale. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. The parent's gain or loss is ordinarily capital. (3).