In a stock sale, the buyer acquires equity from the target company's shareholders. Learn the tax implications for each type of sale.Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. In an asset sale, the buyer has the option to choose which assets (and liabilities) they want to acquire (or assume) directly from the business. While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. An asset is ideal if you want more demand and a higher sale price, while a stock sale is ideal if you want to sell sooner and at favorable tax terms.