In an asset sale the seller will deliver a bill of sale and lien discharges at the closing. In an asset sale, the buyer purchases the business assets.An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. (a) Sell, lease, exchange, or otherwise dispose of all, or substantially all, of its property and assets in the usual and regular course of its business. In an asset sale, the business' assets, such as equipment, property, customer lists, and goodwill is sold. There are several steps you must take when you sell or close a business. In an asset sale, a firm sells some or all of its actual assets, either tangible or intangible. A goodwill asset is a non-physical, intangible asset that increases a business's purchase price beyond its physical or tangible assets' estimated market value.