An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. In a stock sale, the buyer acquires equity from the target company's shareholders.An asset is ideal if you want more demand and a higher sale price, while a stock sale is ideal if you want to sell sooner and at favorable tax terms. In an asset sale, the business' assets, such as equipment, property, customer lists, and goodwill is sold. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications. In an asset sale the seller will deliver a bill of sale and lien discharges at the closing. The main difference is tax. Buying assets allow you to depreciate the purchase price.