An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. In an asset sale, the ownership of these acquired assets would change hands, with the buyer negotiating separately for each asset.Unlike an asset sale, selling your business means you're selling the entire operation. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. In an asset sale, your corporation or LLC sells its assets to the buyer and you continue to own the corporate stock or LLC membership interests. An asset sale transaction involves the sale of some or all of the assets used in a business from a selling company to a buyer. An asset sale is the sale of just the good stuff: the equipment, trademarks, and customer list, for example. Scheduled railroading is transforming CSX into a more efficient and reliable railroad.