Discover whether an asset or stock sale is best for buying or selling a Connecticut business with Aeton Law Partners. Generally, buyers prefer asset sales, whereas sellers prefer stock sales.This article highlights some primary differences between the two structures. In this series of posts, Middlesex Savings Bank will share tips to consider when planning and executing the sale of your business. When it comes to buying and selling a business, there are two main methods to consider: an asset sale and a stock sale. Learn the tax implications for each type of sale. Middlesex Savings Bank is here to help you sell your business with our Tips and Insights for Selling Your Business: Life After the Sale article. The sale of a business usually is not a sale of one asset. Instead, all the assets of the business are sold. Buyers often prefer asset sales because they can selectively acquire assets and contracts without assuming all business obligations.