In an asset sale , you sell the individual elements of your business such as property, equipment, and inventory. In an asset sale, the new owner purchases the business's physical assets.The seller retains all rights to the legal entity. Asset Purchase Agreement. An asset purchase agreement (APA) will outline the details of the sale. Services specifically exempted from sales and use tax are identified in GS § 105-164.13. Below are weblinks to information regarding direct pay permits. An asset sale transaction involves the sale of some or all of the assets used in a business from a selling company to a buyer. There are two primary ways to structure the taxable purchase and sale of an incorporated business. The parties may engage in an asset acquisition.