An asset sale transaction involves the sale of some or all of the assets used in a business from a selling company to a buyer. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities.There are two primary ways to structure the taxable purchase and sale of an incorporated business. The parties may engage in an asset acquisition. An asset sale occurs when the assets of your business are sold to a buyer. In an asset sale , you sell the individual elements of your business such as property, equipment, and inventory. Asset sales are types of business transaction where buyers purchase assets from a business, and the sellers retain legal ownership of the company. Was created for the sole purpose of selling the tangible personal property (assets) purchased from. Similarly, this exemp- tion can be applied to asset sales because businesses are not typically in the business of selling their assets.