An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. In an asset purchase, the buyer agrees to purchase specific assets and liabilities.This means that they only take on the risks of those specific assets. In a stock sale, the buyer acquires equity from the target company's shareholders. One of our more popular blog posts focused on asset deal vs. An asset sale transfers individual, agreedupon assets, like inventory, equipment, licenses, goodwill, customer lists, or accounts receivable. A stock sale is basically buying and selling the entire company, the stock of the company. So the company is going to continue. How does an asset sale differ from a stock sale? An asset sale otherwise known as an asset deal or asset purchase is a special type of business sale that only deals with assets and liabilities.