In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities. There are two primary ways that a business can be bought or sold: a stock (or equity) sale or; an asset sale.Asset sales involve the sale of a company's tangible or intangible assets rather than the sale of the company itself. An asset purchase agreement is a written legal instrument that formalizes the purchase of a business or significant business asset. In an asset sale, a firm sells some or all of its actual assets, either tangible or intangible. In an asset sale, the company sells certain assets and liabilities. In an asset sale, your corporation or LLC sells its assets to the buyer and you continue to own the corporate stock or LLC membership interests.