Every business sale contract can be negotiated, but assets that are usually included in the purchase price include furniture, fixtures, equipment, and vehicles. An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation.Asset sales are types of business transaction where buyers purchase assets from a business, and the sellers retain legal ownership of the company. Unlike an asset sale, selling your business means you're selling the entire operation. A negative point to the seller for using a business broker is the commission, which is typically high and taken right off the top. An asset sale is where the buyer purchases a collection of assets and legal rights (and sometimes liabilities) relating to the business. An asset sale is where a seller will sell the purchaser assets.