Unlike an asset sale, selling your business means you're selling the entire operation. An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation.An asset sale might not include all of the target's assets and potential liabilities. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. In an asset sale, your corporation or LLC sells its assets to the buyer and you continue to own the corporate stock or LLC membership interests.