An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. Asset sales are types of business transaction where buyers purchase assets from a business, and the sellers retain legal ownership of the company.Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. An asset sale purchases a specific detailed list of business assets and liabilities. A stock sale requires buying the owners' share of stock in the company. An asset sale transaction involves the sale of some or all of the assets used in a business from a selling company to a buyer. An asset sale otherwise known as an asset deal or asset purchase is a special type of business sale that only deals with assets and liabilities. Learn the tax implications for each type of sale. Generally, a stock sale is better for the seller and an asset sale is better for the buyer. A stock sale involves the sale of a majority share of stock to one or more buyers.