In an asset sale, your corporation or LLC sells its assets to the buyer and you continue to own the corporate stock or LLC membership interests. An asset sale otherwise known as an asset deal or asset purchase is a special type of business sale that only deals with assets and liabilities.Unlike an asset sale, selling your business means you're selling the entire operation. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities. There are two primary ways that a business can be bought or sold. An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. Asset sales are types of business transaction where buyers purchase assets from a business, and the sellers retain legal ownership of the company.