An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. An asset sale might not include all of the target's assets and potential liabilities.In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities. An asset sale is a transaction where the buyer purchases individual assets and liabilities from a business entity. Asset Sale: Buyer Friendly. During an asset sale, the seller retains legal ownership of the business. In an asset sale, your corporation or LLC sells its assets to the buyer and you continue to own the corporate stock or LLC membership interests. In an asset sale, buyers can pick and choose the assets they want to buy. An asset sale otherwise known as an asset deal or asset purchase is a special type of business sale that only deals with assets and liabilities. An asset sale is also more beneficial taxwise for the buyer.