An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. Learn the tax implications for each type of sale.Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications. An asset sale transaction involves the sale of some or all of the assets used in a business from a selling company to a buyer. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities. With an asset sale, the buyer is buying the assets of the business. These assets will be identified in the purchase and sale agreement. An asset is ideal if you want more demand and a higher sale price, while a stock sale is ideal if you want to sell sooner and at favorable tax terms.