An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. Generally, a stock sale is better for the seller and an asset sale is better for the buyer.Unlike asset sales, stock sales do not require conveyances of each individual asset. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't. An asset sale is when only the individual assets are purchased. Learn the tax implications for each type of sale. In an asset sale, the buyer has the option to purchase all the assets and liabilities or specific assets—and assume certain liabilities—of a target corporation. If you make a casual sale, this sale is subject to retail sales tax. Examples of capital assets include: Machinery and equipment.