An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation. Asset Sale lets buyers choose specific assets and liabilities; Stock Sale doesn't.While an asset sale outshines a stock sale in company structure support, it loses a fair amount of points when it comes to tax implications. Learn the tax implications for each type of sale. Asset Sale: In an asset sale, the seller gives the buyer assets. In an asset sale, the buyer selects specific assets and typically avoids inheriting liabilities. The gain or loss on the deemed sale of assets is included in the combined income of the unitary group. 2. If the target corporation is not a member of a unitary.