The allocation of purchase price in asset sale is the process of assigning the total price of a company to assets, such as buildings, trademarks, and loans. Find asset purchase agreement lawyers for Chicago, IL to hire.No cost to post a project to get multiple bids in hours to compare before hiring. An asset purchase agreement is a written legal instrument that formalizes the purchase of a business or significant business asset. A somewhat basic level high level presentation on the nuts and bolts of asset purchase sale transactions.