A business sale transaction can take several forms: (1) sale of assets, (2) sale of stock, (3) merger, ( 4) consolidation, or (5) share exchange. Asset purchase is to limit the purchaser's responsibility for the liabilities and obligations of the seller.Purchased Assets, except in the ordinary course of business. 4.11. Title. Organization and Standing. Asset purchase agreements are a useful way to: Carve out certain assets of a business without taking on liabilities or debt obligations. In an asset sale, the business' assets, such as equipment, property, customer lists, and goodwill is sold. In an asset sale, the new owner purchases the business's physical assets. The seller retains all rights to the legal entity.