The key to a winning job proposal is to tailor your approach, highlight your skills, and understand client needs. Read on to learn more.Here is the EXACT structure that I use for all of my proposals. I've honed this after submitting hundreds and hundreds of losers and a dozens of winners. Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. Want to write a proposal, but not sure where to start? Here are some easy examples to read through and get an idea of how to write a proposal for Upwork. Keep them short and sweet. One sentence about who you are, one sentence reiterating the project using their words from the post. I have done both, and had success with both.