Point out a few of your past experiences in your portfolio or Upwork profile that match their project needs. Include work samples and past results.I learned that when I researched how to write successful Upwork proposals. You made the extra step few people will do. Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. Hello all, I see "experts" say that you should customize your proposals. 1) Blah blah I'm very successful on Upwork. Respond directly to their proposal. Sounds like you're doing that, lots of people don't, so that's what I normally recommend first. Always read carefully job descriptions.