The key to a winning job proposal is to tailor your approach, highlight your skills, and understand client needs. Read on to learn more.Creating an Upwork proposal follows a similar format to writing a regular cover letter. The proposal should be adapted to each project individually. Want to write a proposal, but not sure where to start? Here are some easy examples to read through and get an idea of how to write a proposal for Upwork. This guide provides a proven structure, actionable tips, and a sample cover letter to help you create proposals that win projects. Instantly draft and send a business proposal template to establish the terms and conditions between your business and clients. Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. Create stunning freelance proposals with PandaDoc pre-written templates.