The key to a winning job proposal is to tailor your approach, highlight your skills, and understand client needs. Read on to learn more.Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. Here is the EXACT structure that I use for all of my proposals. I've honed this after submitting hundreds and hundreds of losers and a dozens of winners. Here's the structure I'll follow in each job. Discover easy to use freelance proposal samples for UpWork, and learn about the best tips for writing a proposal that works. I have done both, and had success with both. In the early days, I had a strong template that I quickly customized for each job. There are 3 main parts to all my proposals.