Before completing this section, please read the important notices starting on page 1. This document provides essential information on the insurance proposal form.It includes guidelines for filling out the form and understanding its components. Aon's Katy Kelly and Emma Southwood answer questions on how to complete your professional indemnity insurance proposal – or renewal – form. Provide a complete response to all questions and attach additional pages if necessary. 1. Professional Indemnity Insurance for Marketing, Media and Advertising. You must answer the questions in this Proposal Form fully and accurately.