The goal of a retainer is to provide your clients with ongoing access to your agency's services. Furthermore, with a retainer agreement, agencies can offer their services at discounted prices to improve client retention. Exactly how much depends on the type of retainer you offer—which we will discuss further.
Tell them you've been thinking about how a long-term arrangement would help them better accomplish their business goals. Then, if they're open to the idea, offer to write up a monthly retainer proposal that lays out everything you'd provide—and the value of working with you on a long-term basis.
A retainer agreement is a work-for-hire contract. It falls between a one-off contract and permanent employment, which may be full-time or part-time. Its distinguishing feature is that the client or customer pays in advance for professional work to be specified later.
Retention Letter means a document held to maintain net economic interest significantly, updated by various parties from time to time.
This is a legal contract between the law firm and the client setting forth the terms of the legal services to be provided and how the client will be charged for the services.
As a best practice, licensees should consider using a retainer agreement or engagement letter for every matter. Confirming the essential terms of the engagement with the client in writing manages client expectations and reduces the risk of misunderstanding between the licensee and their client.
What is a retainer agreement? A retainer agreement is a long-term work-for-hire contract between a company and a client that retains ongoing services from you (as a consulting business) and provides you with a stable amount of payments.