Concept-based vision statements. BBC: “To be the most creative organization in the world” Disney: “To make people happy.” Google: “To provide access to the world's information in one click” IKEA: “To create a better everyday life for the many people” Instagram: “Capture and share the world's moments”
"Our vision is to transform the employee experience by fostering innovation, inclusivity, and shared success."
The vision statement sets the direction for the company's future and defines the core values that need to be aligned across the organization. It provides a clear purpose, guiding employee behaviors and decisions to foster a cohesive and motivated work environment.
Good examples of employee engagement include employees showing up to work with a sense of purpose, a deep commitment to the organization, dedication to performing well, a collaborative attitude, good communication with co-workers and leaders, and the ability to give and receive feedback positively.
By focusing on the 5 Cs—Care, Connect, Coach, Contribute and Congratulate—organisations can create an environment where employees feel valued, motivated and engaged.