Meet The Nike Athletes and Their Partnerships Michael Jordan: The Deal That Changed Everything. LeBron James: The Billion-Dollar Bet. Cristiano Ronaldo: A Global Force. Tiger Woods: Transforming Golf's Image. Serena Williams: Championing Women in Sports. Kobe Bryant: The Legacy of Mamba Mentality.
Meet The Nike Athletes and Their Partnerships Michael Jordan: The Deal That Changed Everything. LeBron James: The Billion-Dollar Bet. Cristiano Ronaldo: A Global Force. Tiger Woods: Transforming Golf's Image. Serena Williams: Championing Women in Sports. Kobe Bryant: The Legacy of Mamba Mentality.
In New Lawsuit, Nike Says it Cannot Allow "Customizers" to Build Businesses Off of its Famous Trademarks - The Fashion Law.
Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant — for women. The two companies announced NikeSkims on Tuesday, a line of training apparel, footwear and accessories for women.
In 2017, Messi secured a lifetime deal with Adidas, making him the only soccer player to have such an agreement. This partnership has been incredibly lucrative for the brand.
In 1971, Blue Ribbon split with Onitsuka; and the duo changed the firm's name to Nike, after the Greek goddess of victory. Its “swoosh” logo—which became one of the world's most recognized brand logos—was also introduced that year.