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Franchising is a contractual relationship between a licensor (franchisor) and a licensee (franchisee) that allows the business owner to use the licensor's brand and method of doing business to distribute products or services to consumers.
Licensing is a relationship between Licensor and Licensee, an arrangement between them to use the intellectual property of the former whereas a Joint venture means an agreement between two companies to share resources or provide assistance for a set period of time in exchange for payment.
While others prefer to receive a percentage of gross revenue earned by the company that is using their trademark. Depending on the perceived value of your trademark, this licensing fee can range from a few hundred dollars to several thousands.
A trademark is a word, phrase, symbol, or design that identifies and distinguishes the goods and services of one company from those of another. A trademark license is one way to transfer the use of a trademark or service mark from its owner (the licensor) to another party (the licensee).
How is licensing different from sponsorship? Licensing is not sponsorship because sponsorship agreements are merely paid affiliations between teams, events, and companies, while licensing agreements are about the paid usage of trademarked property.
License Agreement Tips Firmly establish ownership. A good contract should clearly state what rights are being granted pertaining to the intellectual property in question. ... Do not overlook definitions. ... Define the royalty system. ... Explain the quality assurance monitoring process. ... Be aware of government regulations.
A license fee is typically a one-off payment, i.e., a fixed amount paid upfront. A royalty fee (royalties), on the other hand, are usage-based payments, i.e., continuous periodic fee payments.
A trademark license agreement allows the licensee to use (but not own) the licensor's trademark in connection with agreed-on products or services. Licensing can help a company expand into new markets effectively and easily while lending the licensee an established name and reputation.