This checklist covers the essentials for preparing executive summaries and business plans. It discusses the typical length of such reports, what should be included, and what form the reports should take.
Alaska Checklist for Executive Summaries and Business Plans
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Executive summary It may include a table of contents, company background, market opportunity, management overviews, competitive advantages, and financial highlights. It's probably easiest to write the detailed sections first and then extract the cream to create the executive summary.
An executive summary is a brief overview of a long document, such as a business plan, proposal, or report. It's a section that grabs readers' attention and summarizes critical information from the document, such as the problem or opportunity being addressed, objectives, key findings, goals, and recommendations.
Your executive summary should include: The name, location, and mission of your company. A description of your company, including management, advisors, and brief history. Your product or service, where your product fits in the market, and how your product differs from competitors in the industry.
A company summary might include your mission statement, goals, target market, products, and services, as well as how it stands out from competitors. The company summary can also be customized for a specific objective or audience, such as to secure financing from investors or banks.
But most plans will include the following main sections: Executive summary. This is your five-minute elevator pitch. ... Business description and structure. This is where you explain why you're in business and what you're selling. ... Market research and strategies. ... Management and personnel. ... Financial documents.
Your executive summary condenses your entire introduction, business description, business plan, market analysis, financial projections, and ask into one to two pages. Condensing information down to its most essential form takes time and many drafts.
Here are a few key components of an executive summary for you to incorporate in your own: Project, business summary or mission statement. Problems and solutions. ... Background. ... Market research and competitive advantage. ... Business model. Financial information, projections and funding. ... Recommendations moving forward. ... Our mission.
It should very quickly and clearly convey to the reader the key elements of your business or idea: The problem you are solving; your solution and its competitive advantage; the industry, total addressable market, size and growth potential of your target market; the business model and how you will make money; your path ...