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A competitive analysis should examine your competitors' features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews. This article is for new and established small business owners who want to analyze their competition to improve their products or services.
5 Step Market Analysis PlaybookDefine. The first step is to identify all of the key players in your target market.Analyze. Analyze the activities of competitors, customers, etc. to identify commonalities & key characteristics.Trend.Share.Measure.
A competitive analysis should examine your competitors' features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews. This article is for new and established small business owners who want to analyze their competition to improve their products or services.
6 Steps to Performing a Competitive AnalysisIdentify competitors. Get the one tech tool your startup really needs2026 for free.Analyze competitors' online presence. Subscribe to our newsletter, Midnight Oil.Check online reviews.Talk to competitors' customers.Identify their strengths and weaknesses.Use research tools.
Typically, a competitive analysis report will contain:A description of your business's target market.Details about the features of your product compared to your competitors' products.A breakdown of current and projected market share, sales, and revenues.Comparisons of pricing models.More items...?
How to do a Competitive AnalysisDetermine who your competitors are.Determine what products your competitors offer.Research your competitors' sales tactics and results.Take a look at your competitors' pricing, as well as any perks they offer.Ensure you're meeting competitive shipping costs.More items...?
Here is a step-by-step process for writing a competitor analysis report:Write down your competitors.Write what you know about them already.Discover who their target customers are.Discover their pricing methods.Investigate their marketing strategy.Figure out their competitive advantage.