The Alabama Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC is a legally binding contract that outlines the terms and conditions for advertising activities in the state of Alabama. This agreement aims to establish a collaborative business relationship between the two companies while ensuring compliance with local laws and regulations. By leveraging effective advertising strategies, both parties aim to maximize brand exposure, drive customer engagement, and increase sales in the Alabama market. The key elements of the Alabama Advertising Agreement include: 1. Parties Involved: The agreement identifies HomeGrocer.com, Inc. as the advertiser and Amazon.com LLC as the advertising platform. It clarifies the roles and responsibilities of each party in relation to advertising activities. 2. Advertising Scope: The agreement provides a detailed description of the advertising activities to be conducted, such as display ads, sponsored product listings, and promotional campaigns. It may also include the specific products or services to be advertised within Alabama. 3. Duration and Termination: The agreement specifies the start and end dates of the advertising campaign, allowing for a predetermined period of collaboration. It may also outline termination conditions, such as breach of agreement or unsatisfactory performance. 4. Intellectual Property: This section protects the intellectual property rights of both parties. It ensures that the advertiser retains ownership of any creative assets provided for the campaign, while granting the advertising platform the necessary rights to display and promote the advertisements. 5. Payment Terms: The agreement outlines the financial aspects of the advertising partnership, including the cost structure, payment schedule, and any additional fees such as commissions or advertising platform fees. It also specifies the currency and method of payment. 6. Reporting and Analytics: The agreement may include provisions for reporting and analytics, stating how and when advertising results and metrics will be communicated between the parties. This helps evaluate the effectiveness of the advertising campaign and make informed adjustments as needed. 7. Compliance with Laws and Regulations: Alabama-specific advertising laws and regulations are addressed in this section. Both parties commit to conducting their advertising activities in accordance with applicable laws while also respecting consumer privacy and data protection. Different types of Alabama Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC regarding advertising activities may vary based on factors such as the duration of the agreement, specific advertising channels utilized (e.g., search ads, social media ads), or targeted audience segments within the Alabama market. However, the core elements discussed above typically remain consistent across these agreements.