Arkansas Products and Services Differentiation Worksheet
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Differentiated service is a design pattern for business services and software, in which the service varies automatically according to the identity of the consumer and/or the context in which the service is used.
Examples of Horizontal Product DifferentiationChoosing between different mineral water brands. The customer doesn't know the real difference but chooses one anyway. Two ice-cream stalls selling similar ice-creams, but the customer chooses the one closer to them because s/he is indifferent between them.
For example, a candy company may differentiate their candy by improving the taste or using healthier ingredients. Although its competitors have cheaper candy, they can't provide the taste that consumers may want from that specific candy company.
An example of product differentiation is when a company emphasizes a characteristic of a new product to market that sets it apart from others already on the market. For example, Tesla differentiates itself from other auto brands because their cars are innovative, high-end, and battery-operated.
Various dimensions of the service can be differentiated, including: Information quality. For example, an information service providing stock prices may offer real-time prices to selected users, and 15-minute-delay prices to everyone else.
Differentiated service is a design pattern for business services and software, in which the service varies automatically according to the identity of the consumer and/or the context in which the service is used. Sometimes known as smart service or context-aware service.
Service Differentiation and 7 Ways to Differentiate Service from Competitor Ordering ease. Delivery. Installation. Customer training. Customer consulting. Maintenance and repair. Returns.30-Dec-2017
In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own products.
Definition: f075 Product/Service differentiation: Product/Service differentiation is a market strategy that businesses use to distinguish a product/service from similar offering on the market.
Key TakeawaysProduct differentiation depends on consumers' attention to one or more key benefits of a product or brand that make it a better choice than similar products or brands.The elements of differentiation include product design, marketing, packaging, and pricing.More items...