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There are a few ways that you can license your own brand. You can contact a licensing company and apply for a license, or you can register your brand with the USPTO. You can also work with a licensing lawyer to help you get started.
Generally, there are three types of licensing agreements: exclusive, sole, or non-exclusive. In an exclusive license, the licensee is only the party that can use the licensed intellectual property.
What is a Licensing Agreement? A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
In a merchandise license agreement, the licensor typically grants a licensee the right to manufacture, market, distribute, and sell products that use the licensed IP.
A product (or merchandise) license allows licensees to leverage popular IP to create branded products, usually for a specific period of time. Once the rights have been secured, the licensee manufactures product using the licensed IP, and in return pays the licensor a royalty for its use.
A merchandise license describes the terms through which the DAF grants permission to a company to use a trademark, service mark or copyright for distribution, marketing and sale. These agreements also render a company as an official licensee of the DAF.
Through merchandise licensing, the brand gains the licensor's preferred pricing from its suppliers. It includes commodities such as resins, shipping, creative services, and many more. Likewise, it gives access to the powerhouse's style guide they need in designing their products.
In a merchandise license agreement, the licensor typically grants a licensee the right to manufacture, market, distribute, and sell products that use the licensed IP.
In general, the permissions process involves a simple five-step procedure: Determine if permission is needed. Identify the owner. Identify the rights needed. Contact the owner and negotiate whether payment is required. Get your permission agreement in writing.
In order to do so, you will most likely have to apply for patent protection and then find a company that is willing to undertake the manufacturing of the product and pay you a royalty fee. Usually, a royalty fee is five percent of gross wholesale sales or the price from the manufacturer to the retailer.