An Arkansas Assumed Name Certificate, also known as a "Doing Business As" (DBA) certificate, is a legal document that allows an individual or business to operate under a name other than their legal name. This certificate is filed with the Arkansas Secretary of State's Office in order to inform the public and protect consumers from fraudulent activities. The Arkansas Assumed Name Certificate is required when an individual or business wants to conduct business using a name different from their own personal or registered business name. It is mainly used by sole proprietors or partnerships who want to operate under a name that doesn't include the owners' full legal names. By filing this certificate, businesses can establish legal standing and gain recognition under their new assumed name. There are two main types of Arkansas Assumed Name Certificates: 1. Individual Assumed Name Certificate: This type of certificate is filed by an individual who wants to conduct business using a name that is not their own legal name. For example, if John Smith wants to operate a landscaping business called "Green Thumb Landscaping," he would be required to file an Individual Assumed Name Certificate. 2. Partnership Assumed Name Certificate: This type of certificate is filed by partnerships composed of two or more individuals who want to do business under a name other than their legal names. For instance, if John Smith and Jane Johnson from a partnership to start a restaurant called "Tastes," they would need to file a Partnership Assumed Name Certificate. Filing an Arkansas Assumed Name Certificate is a straightforward process. The applicant must complete the necessary forms provided by the Arkansas Secretary of State's Office, including information such as the assumed name, the owner's name and address, and the type of entity (individual or partnership). Additionally, a filing fee is required. Once the Arkansas Assumed Name Certificate has been filed and approved, the applicant is authorized to conduct business under the assumed name. It is important to note that this certificate does not provide any trademark or copyright protection. If a business wants to protect their assumed name from being used by others, they should consider applying for a trademark with the United States Patent and Trademark Office. In summary, the Arkansas Assumed Name Certificate is an essential legal document for individuals and partnerships looking to operate a business using a name other than their own. By filing this certificate, they can establish their presence under the assumed name while complying with the state's regulations and protecting the public from fraudulent activities.