In 2009, the Federal Trade Commission made several changes to the FTCs Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Celebrity endorsers are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media. Note Section XI of this form.
The term Infomercial refers to an information commercial (usually 15 to 30 minutes long) that is presented more like a talk show than a commercial promotion. Infomercials are aired normally at fringe times (late night to early morning), and aim at building awareness of a product or service by demonstrating its use and benefits. Typically, they include an attractive direct response offer (with toll-free numbers) designed to elicit on-the-spot orders.
Title: Arizona Contract between Television Advertising Production Company and Actor to do Infomercial Introduction: In the state of Arizona, when a Television Advertising Production Company intends to engage an actor for an infomercial project, a contract is required to outline the terms and conditions of the collaboration. This article will provide a detailed description of what an Arizona Contract between Television Advertising Production Company and Actor to do an Infomercial entails, along with relevant keywords. There may be several types of contracts in this scenario, which we will explore further. 1. General Infomercial Contract: The General Infomercial Contract in Arizona is a comprehensive agreement that covers essential aspects of the collaboration between the Television Advertising Production Company and the Actor. It primarily outlines the rights and obligations of both parties, payment terms, usage rights, intellectual property rights, and dispute resolution mechanisms. 2. Exclusive Infomercial Contract: An Exclusive Infomercial Contract is specific to situations where an actor agrees to work solely for a particular Television Advertising Production Company for a specified period. In Arizona, such contracts often include exclusivity clauses, preventing the actor from participating in any other infomercial projects during the contract's validity. 3. Non-Disclosure and Confidentiality Agreement: To safeguard sensitive information, the Non-Disclosure and Confidentiality Agreement is commonly integrated into Arizona contracts. This document ensures that any confidential, proprietary, or trade secret information shared during the course of the infomercial project remains strictly confidential. 4. Work-for-Hire Agreement: The Work-for-Hire Agreement is essential in Arizona contracts when the Television Advertising Production Company requires complete ownership of the creative work produced during the infomercial. This contract clarifies that the work created by the actor solely belongs to the production company, eliminating any future disputes over ownership rights. 5. Payment and Compensation Agreement: In Arizona contracts, the Payment and Compensation Agreement addresses the actor's remuneration for their services. It specifies the payment schedule, additional compensation for overtime or extended usage rights, reimbursement of expenses, and any residual payments based on the infomercial's future success. 6. Termination and Cancellation Clause: This clause is included in most Arizona contracts to provide a framework for the termination or cancellation of the agreement. It outlines the conditions under which either party can end the contract, including defined notice periods, breach of terms, force majeure events, or mutual agreement. Conclusion: When entering into a contract between a Television Advertising Production Company and an Actor for an infomercial project in Arizona, several types of contracts and agreements may come into play. It is crucial to carefully draft and negotiate these contracts to protect the interests of both parties involved and ensure a successful collaboration.Title: Arizona Contract between Television Advertising Production Company and Actor to do Infomercial Introduction: In the state of Arizona, when a Television Advertising Production Company intends to engage an actor for an infomercial project, a contract is required to outline the terms and conditions of the collaboration. This article will provide a detailed description of what an Arizona Contract between Television Advertising Production Company and Actor to do an Infomercial entails, along with relevant keywords. There may be several types of contracts in this scenario, which we will explore further. 1. General Infomercial Contract: The General Infomercial Contract in Arizona is a comprehensive agreement that covers essential aspects of the collaboration between the Television Advertising Production Company and the Actor. It primarily outlines the rights and obligations of both parties, payment terms, usage rights, intellectual property rights, and dispute resolution mechanisms. 2. Exclusive Infomercial Contract: An Exclusive Infomercial Contract is specific to situations where an actor agrees to work solely for a particular Television Advertising Production Company for a specified period. In Arizona, such contracts often include exclusivity clauses, preventing the actor from participating in any other infomercial projects during the contract's validity. 3. Non-Disclosure and Confidentiality Agreement: To safeguard sensitive information, the Non-Disclosure and Confidentiality Agreement is commonly integrated into Arizona contracts. This document ensures that any confidential, proprietary, or trade secret information shared during the course of the infomercial project remains strictly confidential. 4. Work-for-Hire Agreement: The Work-for-Hire Agreement is essential in Arizona contracts when the Television Advertising Production Company requires complete ownership of the creative work produced during the infomercial. This contract clarifies that the work created by the actor solely belongs to the production company, eliminating any future disputes over ownership rights. 5. Payment and Compensation Agreement: In Arizona contracts, the Payment and Compensation Agreement addresses the actor's remuneration for their services. It specifies the payment schedule, additional compensation for overtime or extended usage rights, reimbursement of expenses, and any residual payments based on the infomercial's future success. 6. Termination and Cancellation Clause: This clause is included in most Arizona contracts to provide a framework for the termination or cancellation of the agreement. It outlines the conditions under which either party can end the contract, including defined notice periods, breach of terms, force majeure events, or mutual agreement. Conclusion: When entering into a contract between a Television Advertising Production Company and an Actor for an infomercial project in Arizona, several types of contracts and agreements may come into play. It is crucial to carefully draft and negotiate these contracts to protect the interests of both parties involved and ensure a successful collaboration.
