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A trademark is a registered brand or trade name. It can include any combination of a name, slogan, logo, sounds or colors that identify the company or its products or services. For example, the Nike Swoosh is a registered trademark.
Filing an application for trademark assignment in Form TM-24 or Form TM-23 (in case of joint request). Such an application can be filed by either the assignor or the assignee or both. Filing of Form TM-P. Filing of all the requisite documents relating to trademark assignment with the Registrar of the trademark.
A trade name is a fictitious/alternate name under which an entity may choose to operate. A business entity has one corporate name, however, it may choose to. register and operate under more than one trade name. An entity will have one corporate name but may have several trade names.
If your trademark is state-registered, you must also record the transfer with the applicable state. The USPTO Patent and Trademark Database will be automatically updated for assignments as well as name changes and mergers.
Filing an application for trademark assignment in Form TM-24 or Form TM-23 (in case of joint request). Such an application can be filed by either the assignor or the assignee or both. Filing of Form TM-P. Filing of all the requisite documents relating to trademark assignment with the Registrar of the trademark.
A trade name is the official name under which an individual as a sole proprietor or a company chooses to do business. A trade name is commonly known as a doing business as (DBA) name.
Assignment means transferring rights, interests, titles and benefits from one person to another. Assignment of a trademark means to transfer the owner's right in a trademark to another person. The transferring party is called the assignor, and the receiving party is called the assignee.
A trade name does not need to include additional words or legal phrases (e.g., Corp, LLC, etc.). For example, a company's trade name is Mike's, but their legal business name is Mike's Corporation. A business can opt to have their business name and trade name be the same.
The registration of trade names and marks is not legally required in Arizona, but is an accepted business practice. Corporations and Limited Liability Companies are advised to check name availability with the Corporation Commission at .
A trade name is also called a DBA (doing business as) name. A good example of this is Walmart. Walmart's legal business name is Wal-Mart Inc. but its trade name is just Walmartthat's the name it uses on its advertising and website, and what most people refer to it as.