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The licensor typically charges a fee and/or royalties for the license. For example, a company that manufactures toys may license its brand name to a company that produces children's clothing. The clothing company pays the toy company a fee and/or royalties to use the brand name on its clothing.
Parties should determine whether the license will be exclusive, restrictive to certain geographic locations or sectors, and the term of the agreement when defining the scope of a license. Generally, there are three types of licensing agreements: exclusive, sole, or non-exclusive.
Indulgent Eating After Exercise One common example of the licensing effect occurs when people overindulge in unhealthy foods after engaging in physical exercise.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
Common Licensing simplifies administration and support while providing more secure license activation and management. You can use Common Licensing to: View current licenses for GE products on your computer. Choose your licensing method: Internet, local intranet, GE USB Hardware Key, file-based.
Coca-Cola utilizes licensing to diversify its product offerings, allowing third-party companies to create merchandise ranging from apparel and accessories to home decor and collectibles, all emblazoned with the company's distinctive branding.
Examples of license agreements, include: Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character. The license of a technology where the licensee is granted the right to use the licensor's software, or other intellectual property asset.
An option agreement is sometimes used to enable a third party to evaluate the technology and its market potential for a limited time before licensing. Sometimes a license makes the start-up ineligible for certain funding, in which case an option agreement is preferred.