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added reseller (VAR) is a company that resells software, hardware and other products and services that provide value beyond the original order fulfillment. VARs package and customize thirdparty products in an effort to add value and resell them with additional offerings bundled in.
VaR modeling determines the potential for loss in the entity being assessed and the probability that the defined loss will occur. One measures VaR by assessing the amount of potential loss, the probability of occurrence for the amount of loss, and the time frame.
What should a Reseller Agreement template cover? Responsibilities of each party. ... Delivery requirements. ... Payment terms. ... Intellectual property rights. ... Consequences of a breach of contract. ... Dispute resolution processes. ... Data protection and processing conditions. ... Terms for future contracts.
VAR vs. Value-added resellers use OEM products to build a finished product. VARs can purchase the OEM parts and, once purchased, market those parts under the VAR's brand name. VARs order a specific product from the OEM, which can be anything technical or non-technical in nature.
A VAR agreement is a governing law that increases the value of a product and enhances the customer experience by maximizing complementary aspects of both companies. A value-added reseller agreement delineates reseller rights and specifies the conditions required for performing (for either party).
Advantages of Value-Added Resellers A value-added reseller can increase its potential for repeat business by virtue of the added value they provide. A VAR can also act as the single point of customer service-centric contact for customers of certain products and solutions.
The VAR buys products from the manufacturer and then resells them to its customers, adding value by offering additional services, support, and customization. For example, a software company provides a customer relationship management (CRM) software program for travel agencies.
Typically, a VAR earns money from the profit margins of the product. In some cases, they may receive a percentage commission of the sale or a revenue share.