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Enforcing a trademark You can write the letter yourself, preferably using your business letterhead. You can also hire an attorney to write and send this letter on your behalf. If the demand letter does not produce any results, then you will need to file a lawsuit.
§ 1125(a), the plaintiff must demonstrate that (1) it has a valid and legally protectable mark; (2) it owns the mark; and (3) the defendant's use of the mark to identify goods or services causes a likelihood of confusion.
The most common defenses in trademark infringement, unfair competition and trademark dilution suits include descriptive fair use, nominative fair use, laches, unclean hands and trademark misuse, fraud in obtaining the registration, and application of the First Amendment.
To prove trademark infringement, a trademark holder must show that a defendant's use of its trademark is likely to cause confusion, to cause mistake or to deceive. See Adobe Systems Inc. v. Christenson, 809 F.
A trademark owner who believes its mark is being infringed may file a civil action (i.e., lawsuit) in either state court or federal court for trademark infringement, depending on the circumstances. However, in most cases, trademark owners choose to sue for infringement in federal court.
Trademark infringement is defined as the unauthorized use of a trademark or service mark. This use can be in connection with goods or services and may lead to confusion, deception, or a misunderstanding about the actual company a product or service came from.
Brand infringement could include an online retailer selling electronics and using a name, logo, or design similar to that of Apple, which might lead consumers to believe they are purchasing products directly from Apple or an authorized reseller.
The only way to report trademark infringement is by filing a lawsuit. Upon proving that a trademark has been infringed upon, there are several ways to rectify the situation: Issuance of a court order requiring the infringer to discontinue use of the mark.