California Advertising Agreement between NBC Internet, Inc. and Telocity, Inc.

• Category: Corporations - Public - Advertising
• State: Multi-State
• Control #: US-EG-9127
• Format: Word; Rich Text

Description

Advertising Agreement between NBC Internet, Inc. and Telocity, Inc. dated December 13, 1999. 9 pages California Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. In the realm of digital marketing, an essential component is the advertising agreement between businesses. The California Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. encompasses the terms and conditions under which both parties collaborate to promote products or services in California's market. This agreement holds great significance in defining the rights, responsibilities, and expectations of each party involved. Key aspects covered by the California Advertising Agreement may include: 1. Parties Involved: The agreement identifies NBC Internet, Inc. as the advertiser and Velocity, Inc. as the entity utilizing NBC's advertising services. It establishes the legal relationship between the two parties. 2. Scope of Advertisement: The agreement outlines the specific products, services, or promotional campaigns that NBC Internet, Inc. will advertise on behalf of Velocity, Inc. It may include digital ads, banners, sponsored content, video ads or any other advertising format mutually agreed upon. 3. Duration and Termination: The agreement sets the duration of the advertising campaign or the ongoing business relationship. It usually stipulates conditions for termination, such as notice periods or performance-related criteria. 4. Payment Terms: The advertising agreement defines the financial obligations of Velocity, Inc. to NBC Internet, Inc. This includes details of payment schedules, cost per advertising impression (CPI), cost per click (CPC), or other agreed-upon payment models. 5. Intellectual Property: The agreement addresses intellectual property rights related to the advertising campaign. It clarifies ownership of creative assets, trademarks, copyrights, and any other proprietary information used in the advertisements. 6. Performance Metrics: The agreement may outline specific performance metrics to evaluate the success of the advertising campaign. These metrics could include impressions, click-through rates (CTR), conversion rates, or others mutually agreed upon key performance indicators (KPIs). 7. Confidentiality and Non-Disclosure: To maintain the confidentiality of sensitive information, the agreement may include clauses to protect both parties' proprietary data and trade secrets. 8. Indemnification and Liability: Both parties may agree on indemnification provisions to allocate potential legal liabilities arising from the advertising campaign. This ensures protection for both NBC Internet, Inc. and Velocity, Inc. in case of any legal disputes. Types of California Advertising Agreement between NBC Internet, Inc. and Velocity, Inc.: 1. One-Time Advertising Agreement: This type of agreement is generally used for specific advertising campaigns or short-term promotions. 2. Multi-Campaign Advertising Agreement: In cases where Velocity, Inc. requires NBC's advertising services for multiple campaigns or an extended period, a multi-campaign advertising agreement can be established. It covers the advertising requirements for each campaign along with overarching terms and conditions. 3. Ongoing Advertising Agreement: In some instances, Velocity, Inc. and NBC Internet, Inc. may decide to maintain a long-term partnership where advertising services are required on an ongoing basis. This agreement outlines the continuous collaboration, performance expectations, and terms for renewals or terminations. In conclusion, the California Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. is a legally binding document that enables both parties to engage in effective advertising campaigns within California. By addressing various key factors, this agreement ensures a collaborative and beneficial relationship between the advertiser and the client, bringing increased visibility, brand awareness, and success to Velocity, Inc.

California Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. In the realm of digital marketing, an essential component is the advertising agreement between businesses. The California Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. encompasses the terms and conditions under which both parties collaborate to promote products or services in California's market. This agreement holds great significance in defining the rights, responsibilities, and expectations of each party involved. Key aspects covered by the California Advertising Agreement may include: 1. Parties Involved: The agreement identifies NBC Internet, Inc. as the advertiser and Velocity, Inc. as the entity utilizing NBC's advertising services. It establishes the legal relationship between the two parties. 2. Scope of Advertisement: The agreement outlines the specific products, services, or promotional campaigns that NBC Internet, Inc. will advertise on behalf of Velocity, Inc. It may include digital ads, banners, sponsored content, video ads or any other advertising format mutually agreed upon. 3. Duration and Termination: The agreement sets the duration of the advertising campaign or the ongoing business relationship. It usually stipulates conditions for termination, such as notice periods or performance-related criteria. 4. Payment Terms: The advertising agreement defines the financial obligations of Velocity, Inc. to NBC Internet, Inc. This includes details of payment schedules, cost per advertising impression (CPI), cost per click (CPC), or other agreed-upon payment models. 5. Intellectual Property: The agreement addresses intellectual property rights related to the advertising campaign. It clarifies ownership of creative assets, trademarks, copyrights, and any other proprietary information used in the advertisements. 6. Performance Metrics: The agreement may outline specific performance metrics to evaluate the success of the advertising campaign. These metrics could include impressions, click-through rates (CTR), conversion rates, or others mutually agreed upon key performance indicators (KPIs). 7. Confidentiality and Non-Disclosure: To maintain the confidentiality of sensitive information, the agreement may include clauses to protect both parties' proprietary data and trade secrets. 8. Indemnification and Liability: Both parties may agree on indemnification provisions to allocate potential legal liabilities arising from the advertising campaign. This ensures protection for both NBC Internet, Inc. and Velocity, Inc. in case of any legal disputes. Types of California Advertising Agreement between NBC Internet, Inc. and Velocity, Inc.: 1. One-Time Advertising Agreement: This type of agreement is generally used for specific advertising campaigns or short-term promotions. 2. Multi-Campaign Advertising Agreement: In cases where Velocity, Inc. requires NBC's advertising services for multiple campaigns or an extended period, a multi-campaign advertising agreement can be established. It covers the advertising requirements for each campaign along with overarching terms and conditions. 3. Ongoing Advertising Agreement: In some instances, Velocity, Inc. and NBC Internet, Inc. may decide to maintain a long-term partnership where advertising services are required on an ongoing basis. This agreement outlines the continuous collaboration, performance expectations, and terms for renewals or terminations. In conclusion, the California Advertising Agreement between NBC Internet, Inc. and Velocity, Inc. is a legally binding document that enables both parties to engage in effective advertising campaigns within California. By addressing various key factors, this agreement ensures a collaborative and beneficial relationship between the advertiser and the client, bringing increased visibility, brand awareness, and success to Velocity, Inc.