California Advertising Agreement is a legal document that outlines the terms and conditions agreed upon between Path Interactive, Inc. and universe for the sale and placement of advertising on websites. This agreement is specifically relevant for online advertising activities conducted in the state of California. This web advertising agreement ensures a mutually beneficial partnership between Path Interactive, Inc. and universe by clearly defining their respective roles and responsibilities, as well as the rights and obligations of both parties. The agreement encompasses various crucial aspects, including but not limited to: 1. Parties Involved: The agreement clearly states the names and details of the parties involved, i.e., Path Interactive, Inc. and universe. It establishes their legal identities and their authority to enter into this agreement. 2. Advertising Services: The agreement establishes that universe will have the exclusive right to sell and place advertisements on the websites owned or operated by Path Interactive, Inc. This includes display ads, sponsored content, banners, text ads, and any other forms of online advertising. 3. Advertisement Placement: The agreement outlines the criteria and guidelines for ad placement on Path Interactive, Inc.'s websites. It specifies the size, location, and format of the advertisements, ensuring they comply with industry standards and do not interfere with the user experience. 4. Revenue Sharing: The agreement defines the revenue sharing model between Path Interactive, Inc. and universe. It outlines the percentage of revenue that will be allocated to each party based on the sales and performance of the advertising campaigns. 5. Payment Terms: The agreement specifies the payment terms, including the frequency of payments and the methods of payment to be used. It ensures timely and accurate compensation for the advertising services rendered bye Universe. 6. Term and Termination: The agreement establishes the duration of the partnership between the parties. It also details the circumstances under which either party has the right to terminate the agreement, ensuring a fair and transparent process for both parties. Different types of California Advertising Agreement Web Advertising Agreement between Path Interactive, Inc. and universe may include variations based on factors such as the duration of the agreement, payment terms, revenue sharing percentages, and ad placement guidelines. These variations allow for customization to suit the specific needs and objectives of the parties involved.