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A trademark usually takes between 12 to 18 months to get approved. Understand that the trademarking process is a Federal legal matter that can be complex, technical, and has several stages.
No. You almost never ?must? register a trademark. It is good business practice to protect yourself (from claims of infringement by others and infringement of your rights by others) by obtaining registration of your brand, and it helps to build value in your business.
To protect your trademark/service mark that is used in California, you must file a Trademark / Service Mark Application for Registration (Form TM-100) with the California Secretary of State. Duration of a registration of Trademark or Service Mark is five (5) years.
That's because it's the initial step in establishing an identity for your company in the marketplace. As noted above, registering a trade name doesn't give you trademark rights?that is a separate process. A trade name does not provide companies with trademark rights which is a different process altogether.
11. How much is the filing fee to register a Trademark or Service Mark with the California Secretary of State's Office? The fee for filing a Trademark or Service Mark is $70.00 per classification code per mark.
A trade name is also called a DBA (doing business as) name. A good example of this is Walmart. Walmart's legal business name is Wal-Mart Inc. but its trade name is just Walmart?that's the name it uses on its advertising and website, and what most people refer to it as.
You can trademark your name if it has business or commercial value. Trademarking your name gives you an additional brand and keeps others from using your name.
A business name is a company's officially registered name, while a trademark is a form of legal protection for that name, preventing it from being used by another business.