Connecticut Checklist of Matters to be Considered in Drafting Contract Between Advertiser and Advertising Agency: When drafting a contract between an advertiser and an advertising agency in Connecticut, it is crucial to cover various aspects to ensure a clear understanding of the expectations and obligations for both parties. Here is a detailed description of essential matters to be considered: 1. Scope of Work: Clearly define the scope of work, including the specific advertising campaigns, services, and deliverables that the agency will provide. 2. Term and Termination: Specify the duration of the contract, whether it is a fixed-term or open-ended agreement, and include provisions for termination, renewal, or extension. 3. Compensation and Payment Terms: Clearly outline the payment structure, including fees, rates, and any additional charges, along with the proposed payment schedule and method. 4. Intellectual Property Rights: Determine how intellectual property rights will be handled, including ownership, usage rights, and protection of any creative work developed during the collaboration. 5. Confidentiality and Non-Disclosure: Include provisions to protect any confidential information shared between the parties during the contract's term and even after termination. 6. Performance Metrics and Reporting: Establish clear guidelines for measuring the agency's performance, including key performance indicators (KPIs), reporting frequency, and the format of performance reports. 7. Indemnification and Limitation of Liability: Define responsibilities and liabilities of both parties, particularly in cases of legal claims, breaches, or damages, and outline any limitations or exclusions of liability. 8. Dispute Resolution: Specify the process and preferred methods for resolving any disputes that may arise, such as negotiation, mediation, or arbitration, and indicate the jurisdiction for legal proceedings. 9. Governing Law: Identify the applicable laws and regulations under which the contract will be governed. 10. Changes and Amendments: Address the procedure for making changes or amendments to the contract and ensure that any modifications are agreed upon in writing by both parties. 11. Force Mature: Include a force majeure clause to account for unforeseen circumstances or events beyond the control of either party, such as natural disasters or government actions. 12. Non-Compete and Non-Solicitation: Consider including restrictions on the agency's ability to work with competitors or solicit clients of the advertiser during and after the contract's term. Other types of Connecticut Checklist of Matters to be Considered in Drafting Contract Between Advertiser and Advertising Agency may include specific industry regulations or requirements, such as those pertaining to healthcare advertising, tobacco advertising, or financial services advertising. Tailoring the contract to the specific needs and legal considerations of these industries is crucial to ensure compliance.
Connecticut Checklist of Matters to be Considered in Drafting Contract Between Advertiser and Advertising Agency
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