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How to get a celebrity endorsement for your product Set a clear agenda. ... Determine your budget. ... Know your target audience. ... Reach out directly. ... Work with an agency.
Step 1: Figure out Who Your Target Market Is. ... Step 2: Make a List of Celebrities You Want to Contact. ... Step 3: Pitch Your Products to the Celebrity's Gatekeeper. ... Step 4: Send Your Gift to the Celebrity and Make Sure They Receive It. ... Step 5: Monitor for Photos, Videos, or Mentions of the Celebrity With Your Product.
The Guidelines mandate the disclosure of ?material connection? between the celebrity and the company (for instance, monetary compensation, free products, trips, awards etc. provided by the company to the celebrity) in the endorsement.
8 product endorsement tips Ask customers for feedback. ... Look locally. ... Consider micro-influencers. ... Collaborate with others. ... Make yourself available. ... Be selective of endorsements. ... Show your appreciation. ... Keep an open mind.
?Each category has its own pricing structure, but as a rule of thumb, if a person's fame has no way to sustain itself (like a reality TV contestant on a show like Survivor), you can expect fees to start at $5,000 while a celebrity from Iron Chef America may command $100,000 or more for the same marketing program.?
How to get celebrity endorsements Consider your audience. ... Identify your budget. ... Plan to work through an agent or talent manager. ... Find celebrities that are a good fit for your brand. ... Make your 'ask' very clear. ... Maintain clear communication with your point of contact.